"A return to simplicity and to an uncomplicated lifestyle"
x Ronald Stoops
"I need a really simple pace in my life.
I just long for simple, authentic things.
That’s why I said with this collection,
instead of making a whole story,
let’s just focus on 15 dresses.
This is how it started – with a return to simplicity.
I think that there was a feeling of nature that was connected to that.
That’s why we decided to go to a forest with the girls and the dresses.
Like with my A/W15 collection,
there are words hidden in the dresses:
love, hope and faith.
And in a skirt there is "wild at heart",
like the song or the movie by David Lynch,
which I really love.
It’s also a really nice state of mind —
it’s an option to be wild at heart.
To be free. Freedom from the rules."
"It’s always been a twisted relationship between fashion and the industry.
It’s a creative thing,
but it seems like all the figures and numbers have taken over.
And I think we need to find a balance.
I think when I started I was much more confident about designing and
now it’s about rules.
This collection was an emotional thing;
I asked myself,
'where do I come from?
When was I really happy?'
Because I am happy in the moment of creation,
and I really love it,
but this whole thing is tough.
even if I'm good,
I'm still just a little studio;
I have nothing to compare with the big brands.
I’m not really playing on the same field."
"One of the things I said to myself when we started was that
I really need to find a way that I feel happy working in the industry,
but also that I connected with people that I love,
I trust. I just want to be surrounded by them,
in both life and work.
It makes it so much better.
I need this to be anchored.
I love what I do — I love my job.
Because I am happy in the moment of creation."
You can read the interview of Veronique with AnOther magazine here
and check out the collection here ;)