20130510

Dumb ways to die



I downloaded an interesting game in app store today



this is my status of the game
and I already won 16 characters


Dumb Ways to Die 

is a public service announcement campaign by Metro Trains in Melbourne,
 Australia to promote rail safety.

John Mescall, executive creative director of McCann, said 
"The aim of this campaign is to engage an audience that
 really doesn’t want to hear any kind of safety message, 
and we think Dumb Ways To Die will."

According to Metro Trains,
 the campaign contributed to a more than 30% reduction in "near-miss" accidents,
 from 13.29 near-misses per million kilometres in November - January 2011/12,
 to 9.17 near-misses per million kilometres in November - January 2012/13.


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